<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Made Media &#187; apple</title>
	<atom:link href="http://mademedia.co.uk/category/apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://mademedia.co.uk</link>
	<description>Blog for digital media marketing agency Made Media Ltd</description>
	<lastBuildDate>Mon, 14 May 2012 08:41:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>iPhone announced &#8211; for real</title>
		<link>http://mademedia.co.uk/2007/01/09/iphone-announced-for-real/</link>
		<comments>http://mademedia.co.uk/2007/01/09/iphone-announced-for-real/#comments</comments>
		<pubDate>Tue, 09 Jan 2007 19:48:58 +0000</pubDate>
		<dc:creator>Made Media Ltd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mademedia.co.uk/2007/01/09/iphone-announced-for-real/</guid>
		<description><![CDATA[The Apple iPhone has finally been announced and, incredibly, it looks like it might just live up to the [massive] hype. Engadget has a pretty comprehensive write up but, in short, this looks like a fantastic device. In addition to a terrific looking phone interface, it's also an iPod with an on-screen controller. Running OSX, [...]]]></description>
			<content:encoded><![CDATA[

<p class="madeimg"><a href="http://apple.com/iphone"><img src="http://mademedia.co.uk/wp-content/iphone.jpg" alt="iPhone" /></a></p>


<p>The <a href="http://apple.com/iphone">Apple iPhone</a> has finally been announced and, incredibly, it looks like it might just live up to the [massive] hype.</p>

<p><a href="http://www.engadget.com/2007/01/09/the-apple-iphone/">Engadget</a> has a pretty comprehensive write up but, in short, this looks like a fantastic device. In addition to a terrific looking phone interface, it's also an iPod with an on-screen controller. Running OSX, it includes iTunes, Safari, a mail client that looks just like Mail on my Powerbook. Add to that a gesture-based touchscreen, bluetooth, wifi and half-decent battery life then it looks like a winner.</p>

<p>Sadly we'll have to wait until 'Quarter 4' for a European launch but you can count me in for an order as soon as they'll take my money.</p>

<p><strong>UPDATE:</strong> The BBC puts <a href="http://news.bbc.co.uk/1/hi/technology/6246063.stm">edited highlights</a> up for viewing within minutes. This is pretty impressive as it's online before Apple themselves have made the keynote generally available. When they do (soon) it'll be <a href="http://www.apple.com/iphone/keynote/">here</a>.</p>




 ]]></content:encoded>
			<wfw:commentRss>http://mademedia.co.uk/2007/01/09/iphone-announced-for-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple hosts our Jobs Board Digest widget</title>
		<link>http://mademedia.co.uk/2006/12/06/apple-hosts-our-jobs-board-digest-widget/</link>
		<comments>http://mademedia.co.uk/2006/12/06/apple-hosts-our-jobs-board-digest-widget/#comments</comments>
		<pubDate>Wed, 06 Dec 2006 08:34:28 +0000</pubDate>
		<dc:creator>Made Media Ltd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mademedia.co.uk/2006/12/06/apple-hosts-our-jobs-board-digest-widget/</guid>
		<description><![CDATA[We submitted our new Jobs Board Digest widget to Apple just yesterday. We assumed it would take a while to process but no. Browsing our referrers this morning I spotted this. That's impressively efficient on Apple's part.]]></description>
			<content:encoded><![CDATA[
<p class="madeimg"><a href="http://www.jobsboarddigest.com"><img src="http://mademedia.co.uk/wp-content/jbd-apple.jpg" alt="jobs_board_digest.jpg" alt="Jobs Board Digest" /></a></p>

<p>We submitted our new <a href="http://jobsboarddigest.com">Jobs Board Digest</a> widget to <a href="http://apple.com">Apple</a> just yesterday. We assumed it would take a while to process but no. Browsing our referrers this morning I spotted <a href="http://www.apple.com/downloads/dashboard/business/jobsboarddigest.html">this</a>.</p>

<p>That's impressively efficient on Apple's part.</p>



 ]]></content:encoded>
			<wfw:commentRss>http://mademedia.co.uk/2006/12/06/apple-hosts-our-jobs-board-digest-widget/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nike+iPod &#8211; Run for a cause</title>
		<link>http://mademedia.co.uk/2006/10/12/hello-world/</link>
		<comments>http://mademedia.co.uk/2006/10/12/hello-world/#comments</comments>
		<pubDate>Thu, 12 Oct 2006 10:57:38 +0000</pubDate>
		<dc:creator>Made Media Ltd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[life]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[I bought a Nike+iPod kit a few weeks ago, motivated partly by Cabel Sasser's inspiring post about the subject and turning a workout into a challenge, computer game style. Works for me. And now Nike has introduced 'Run for a cause' which is a great additional motivation. Iâ€™m walking (not running - bad back, long [...]]]></description>
			<content:encoded><![CDATA[
<p class="madeimg2" style="float:right;margin-left:10px;"><img src="/wp-content/uploads/2006/10/nike.gif" alt="Nike+iPod" /></p>

<p>I bought a <a href="http://www.apple.com/ipod/nike/">Nike+iPod</a> kit a few weeks ago, motivated partly by Cabel Sasser's <a href="http://www.cabel.name/2006/08/multiplayer-game-of-year.html">inspiring post</a> about the subject and turning a workout into a challenge, computer game style. Works for me.</p>

<p>And now <a href="http://www.nike.com/nikeplus">Nike</a> has introduced 'Run for a cause' which is a great additional motivation.</p>

<p>Iâ€™m walking (not running - bad back, long story) about three miles a day now. If I can do that every day for the next three weeks (the length of the current promotion) then Nike will apparently donate $63 to charity ($1 per mile x 3 miles x 21 days). Thatâ€™s more than I paid for the kit. I predict that this is going to raise enough money to force Nike to lower the price per mile. Even if they do, what a great incentive for layabouts like me, what great PR for Nike, what a great boost in income for the charities concerned. Hard to see a loser here and I like that. <a href="http://arstechnica.com/journals/apple.ars/2006/10/11/5588 ">Ars Technica</a> has a good write up.</p>



 ]]></content:encoded>
			<wfw:commentRss>http://mademedia.co.uk/2006/10/12/hello-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Review &#8211; iWoz: Computer Geek to Cult Icon</title>
		<link>http://mademedia.co.uk/2006/10/10/review-iwoz-computer-geek-to-cult-icon/</link>
		<comments>http://mademedia.co.uk/2006/10/10/review-iwoz-computer-geek-to-cult-icon/#comments</comments>
		<pubDate>Tue, 10 Oct 2006 15:07:01 +0000</pubDate>
		<dc:creator>Made Media Ltd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[culture]]></category>

		<guid isPermaLink="false">http://madeblog.dev.mmnet.co.uk/?p=10</guid>
		<description><![CDATA[For Apple fans this is probably the book they&#226;&#8364;&#8482;ve been waiting for. iWoz is the autobiography of key founding member of Apple, Steve Wozniak. My copy duly arrived from Amazon and I devoured it within a couple of days. Firstly I should point out that I loved it. Cheers Woz, I really appreciate hearing your [...]]]></description>
			<content:encoded><![CDATA[	<p><p class="madeimg2" style="float:right;margin-left:5px" ><img src="/wp-content/uploads/2006/10/iWoz.jpg" alt="iWoz: Computer Geek to Cult Icon" /></p></p>

	<p><p>For Apple fans this is probably <em>the</em> book they&#226;&#8364;&#8482;ve been waiting for.  <a href="http://www.amazon.co.uk/Woz-Computer-Getting-Apples-Inventor/dp/0755314069/sr=8-2/qid=1160468288/ref=pd_ka_2/202-2562483-5324646?ie=UTF8&#38;s=books">iWoz</a> is the autobiography of key founding member of <a href="http://apple.com">Apple</a>, <a href="http://en.wikipedia.org/wiki/Steve_Wozniak">Steve Wozniak</a>. My copy duly arrived from Amazon and I devoured it within a couple of days.</p></p>

	<p>Firstly I should point out that I loved it. Cheers Woz, I really appreciate hearing your story first hand. Having said that, I&#226;&#8364;&#8482;m not sure I really learned anything new that really interested me. Woz seems to go out of his way to correct a series of fallacies that have built up over the years, he shows a real keenness to get the truth out there. The thing is though, while certain information does clarify matters I still feel exactly the same way about Woz as I did last week.</p>

	<p>He&#226;&#8364;&#8482;s a fascinating, lovable, cuddly prankster with only the best of intentions. My kind of guy but the new and clarified information in this book hasn&#226;&#8364;&#8482;t changed that, or even enhanced it particularly.</p>

	<p>This is not a heavyweight read. It reads much like the process that produced it &#8211; a conversation with Woz. It&#226;&#8364;&#8482;s simple, straightforward and not in any way salacious or sensational. I can imagine some people being disappointed. It&#226;&#8364;&#8482;s not packed with new revelations, it&#226;&#8364;&#8482;s just a diary of events &#8211; this happened then that happened &#8211; not much more. Those events take us from early childhood almost to the present day in a linear fashion.</p>

	<p>I do now know a little more about Woz&#226;&#8364;&#8482;s personal life but he doesn&#226;&#8364;&#8482;t talk extensively about his wives and kids. I enjoyed hearing about his relationship with his dad and about his early pranks. Woz and Gina (his co-writer) do a great job showing how events unfolded, how Woz&#226;&#8364;&#8482;s understanding developed and how this led to the creation of his seminal work, the Apple II.</p>

	<p>He&#226;&#8364;&#8482;s been incredibly open in some ways and yet seems to reveal little. Gina Smith has done a professional job, seemingly faithfully reporting Woz in a style that really feels like the man himself. The only trouble with this is that Woz likes to keep things simple so the book is kept simple. It&#226;&#8364;&#8482;s a little disconcerting having Woz explain how he basically invented the personal computer in such a matter of fact way. Maybe that&#226;&#8364;&#8482;s part of the charm but I was hoping for a little complexity I think!</p>

	<p>All in all, recommended for Apple nerds everywhere and for anyone who fancies a quick, lightweight read about a genuinely decent bloke. If you&#226;&#8364;&#8482;re looking for a colourful, rich history of Apple then look elsewhere. </p>

	<p>ps. My personal favourite book on Apple history is  <a href="http://www.amazon.co.uk/Revolution-Valley-Insanely-Great-Story/dp/0596007191/sr=8-1/qid=1160469788/ref=sr_1_1/202-2562483-5324646?ie=UTF8&#38;s=books">Revolution in the Valley</a> by <a href="http://en.wikipedia.org/wiki/Andy_Hertzfeld">Andy Hertzfeld</a> which I particularly recommend. You can read most of it online at <a href="http://folklore.org">http://folklore.org</a></p>


 ]]></content:encoded>
			<wfw:commentRss>http://mademedia.co.uk/2006/10/10/review-iwoz-computer-geek-to-cult-icon/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

