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Posted in news,projects by Chris Unitt on August 25th, 2011

Breathe The Beat

We recently developed and launched the website for Breathe The Beat, a digital dance project led by DanceXchange and featuring Salah, an internationally renowned hip hop artist with a huge online following.

Breathe The Beat


Breathe The Beat is part of the Outdoor Dance Programme – a major strand of Dancing for the Games which aims to connect people with the London 2012 Olympic and Paralympic Games through dance.

Dance tutorials are being released regularly through the website and, next month, a competition will be launched with prizes up for grabs including the chance to meet the man himself and see him perform.

The site features image and video galleries, a news feed (with additional links pulled in from Twitter and relevant blogs) and an events map that will show off the upcoming roadshow. All of this activity is pulled into the homepage to give visitors an immediate sense of the project’s vibrancy. When the competition launches the site will allow people to submit their own videos too.

There’s already plenty of content on Breathe The Beat with more to come, so have a look around. You can also follow the project on YouTube, Facebook and Twitter.

A lucky few were fortunate enough to catch an impromptu performance by Salah in Birmingham city centre while he was taking a break from filming the tutorials. It didn’t take long for a crowd to gather:

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