Not quite new this one, we launched Glyndebourne’s new website back in December on the QT. Opera websites have a reputation for crashing on big on-sale dates, so we were reluctant to shout too loud before getting the festival ticketing live this month. Thankfully, on the night, all of our stress-testing paid off, resulting in record online sales for this unique Opera house.
It was a huge project, taking in usability studies, information architecture, design and plenty of e-commerce. In addition to a polished pick-your-own-seat experience, you can purchase everything from a DVD to a Glyndebourne champagne-stopper in the online gift shop.
Although we’re known for our work with venues, this was our first job with the fabled Tessitura box-office and CRM system. We’d like to think we’ve exploited its best-in-breed Internet integration facilities. Glyndebourne’s audience are a discerning bunch. and we wanted to make sure the website booking experience lived up to the live experience. We hope it did.