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Posted in culture,design,news,projects by jake on March 28th, 2011

Glyndebourne

Glyndebourne Home Page Screenshot

Not quite new this one, we launched Glyndebourne’s new website back in December on the QT. Opera websites have a reputation for crashing on big on-sale dates, so we were reluctant to shout too loud before getting the festival ticketing live this month. Thankfully, on the night, all of our stress-testing paid off, resulting in record online sales for this unique Opera house.

It was a huge project, taking in usability studies, information architecture, design and plenty of e-commerce. In addition to a polished pick-your-own-seat experience, you can purchase everything from a DVD to a Glyndebourne champagne-stopper in the online gift shop.

Although we’re known for our work with venues, this was our first job with the fabled Tessitura box-office and CRM system. We’d like to think we’ve exploited its best-in-breed Internet integration facilities. Glyndebourne’s audience are a discerning bunch. and we wanted to make sure the website booking experience lived up to the live experience. We hope it did.

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