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Posted in apple, life by Josh on October 12th, 2006

Nike+iPod - Run for a cause

Nike+iPod

I bought a Nike+iPod kit a few weeks ago, motivated partly by Cabel Sasser's inspiring post about the subject and turning a workout into a challenge, computer game style. Works for me.

And now Nike has introduced 'Run for a cause' which is a great additional motivation.

I’m walking (not running - bad back, long story) about three miles a day now. If I can do that every day for the next three weeks (the length of the current promotion) then Nike will apparently donate $63 to charity ($1 per mile x 3 miles x 21 days). That’s more than I paid for the kit. I predict that this is going to raise enough money to force Nike to lower the price per mile. Even if they do, what a great incentive for layabouts like me, what great PR for Nike, what a great boost in income for the charities concerned. Hard to see a loser here and I like that. Ars Technica has a good write up.

One Response to 'Nike+iPod - Run for a cause'

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  1. on April 20th, 2007 at 11:32 am Made Media Ltd » Marathon Blog said,

    [...] Accomplished charmer, general good-guy and mate-of-made Harvey Scriven is running the marathon tomorrow, why not visit his marathon blog and donate a few quid in aid of the Parkinson’s Disease Society? The blog’s worth a look in its own right, featuring nike/ipod/wordpress/google-map mash-ups. Harvey’s not your typical web 2.0 geek either, so it just goes to show how these geeky technologies are filtering into the mainstream. Josh wrote a post about the nike/ipod stuff a while back. [...]

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