And now Nike has introduced 'Run for a cause' which is a great additional motivation.
Iâ€™m walking (not running - bad back, long story) about three miles a day now. If I can do that every day for the next three weeks (the length of the current promotion) then Nike will apparently donate $63 to charity ($1 per mile x 3 miles x 21 days). Thatâ€™s more than I paid for the kit. I predict that this is going to raise enough money to force Nike to lower the price per mile. Even if they do, what a great incentive for layabouts like me, what great PR for Nike, what a great boost in income for the charities concerned. Hard to see a loser here and I like that. Ars Technica has a good write up.