Association for European Transport
Problem
How do you use the web to add value for members?
Brief
The Association for European Transport is an organisation with a worldwide membership. Apart from running the annual European Transport Conference, the Association seeks to connect people working in transport across Europe and beyond.
The AET website was beginning to look a little tired, and wasn't really conveying the right image. Apart from a visual refresh, AET were also keen to provide more services to the membership via the website. Somewhere to chat and catch up. Somewhere to review the official papers. Somewhere to look each other up and network.
Solution
Made Media didn't start with a blank slate but inherited a well embedded member's database and admin system that did not need overhauling. The website was updated around these core IT systems and built on top of it, so that the minimum disruption was caused to the association's staff. We added a bulletin board/discussion forum, a member's database and search and a content management system allowing the Association to update their own website at will. On top of this we revamped the whole look of the website, giving it the modern, European feel it deserved.
